The Tale of Two Cousins
Are you familiar with the auto insurance commercial whose spokesperson is Justin Case? I think it’s a pretty clever marketing campaign. Of course, we buy insurance hoping we won’t HAVE to use it but many of us have had an unexpected emergency  occur and were glad we  had the foresight to purchase insurance “just in case” as it saved us from devastating financial hardship. Justin Cases are the type that save for a rainy day…clip coupons…are listed as the “in case of Emergency contact ______”…and carry around a “to do” list in their pocket.

Let’s pretend for a second that Justin Case has a cousin. Let’s call him Justin Time. He’s way too busy being present in the Here and Now to worry about far off deadlines or accidents that may never  happen. When he eventually does need to deal with a situation, it’s usually right at the very last second. Fortunately for him, Justin Time is a talented guy and usually does quite well…even if it IS just under the wire (btw-this frustrates his cousin to no end. LOL.)

There’s an interesting theory that all of us are mostly either a Procrastinator or a Planner. You probably have a few negative opinions about the other depending on how strongly you identify with either Justin Case or Justin Time. How do you think each Justin would deal with losing his job? Or, searching for a new one?  Or, completely changing direction and doing something more rewarding?   

In my opinion, it would be good to borrow a little from both Justins (there’s a reason it’s called a “happy” medium) and try and savor every moment while also having a well-thought out plan in place in case something unfortunate (like a job loss) does occur. Do you know what your next step would be if you were laid off for an extended period of time?

Our specialty is identifying those special interests and aptitudes in order to develop career plans that will make BOTH Justins (and of course, YOU) extremely happy and excited about the future. Not “just in case” of an emergency or under the duress of  a “just in time” deadline, but because NOW is the right time to make sure that your passions align with your current career path. Only when they do will you achieve the kind of success (we’ll talk about the definition of success later) that you RICHLY deserve.